Southeast Asia’s digital economy is forecasted to exceed US$240 billion by 2025, according to a Google-Temasek report, as affordable mobile internet drives growth in new sectors including e-commerce. The race is on as both regional and single market e-commerce players battle it out for a share of the untapped e-commerce market. Chinese tech giants want to get in on the action as they expand aggressively into SEA through investments. Can the Chinese e-commerce business model be replicated in SEA? Is the Southeast Asian market getting crowded? What do local players need to do in order to compete with the e-commerce giants?